Skin Care Depot (SCD) welcomed a new member to the family in August 2025 as AZ Martinez officially joined the brand as its newest celebrity endorser.
The partnership was introduced during a special SCD launch event on August 12, 2025, marking another milestone for the Filipino beauty and skincare brand. The announcement came during an exciting year for AZ following her appearance on Pinoy Big Brother: Celebrity Collab Edition and the growing support she received from fans across the Philippines.
For SCD, the partnership is about more than introducing a new face to the brand. It is about celebrating confidence, authenticity, individuality, and the kind of beauty that comes from being comfortable with who you are.
A New Chapter for the SCD Family
SCD has always believed that beauty and skincare should feel personal, approachable, and empowering.
As the brand continues to grow, choosing someone to represent SCD means finding a personality whose values naturally connect with the community.
During media coverage of the launch, SCD CEO Gracee Angeles explained that the team had already been interested in working with AZ even while she was still inside the Pinoy Big Brother house. She highlighted AZ’s charm, confidence, authenticity, and strong personality as qualities that made her a natural fit for SCD.
Those qualities made the partnership feel like a natural next step for the brand.
Confidence, Authenticity and Modern Filipino Beauty
AZ’s story also reflects a message that SCD wants to continue sharing with its customers: beauty does not have to mean trying to become someone else.
Confidence can come from embracing what makes you unique, taking care of yourself, and staying grounded even as life changes around you.
At the launch, AZ spoke about how meaningful 2025 had been for her and how grateful she was for the opportunities and support that came her way. She also discussed the importance of remembering where she came from and staying connected to the people and experiences that shaped her.
Pinoy Aksyon News also highlighted authenticity, confidence, and self-love as themes surrounding her partnership with SCD.
For SCD, that message matters.
Skincare can be part of the way we care for ourselves, but confidence goes beyond any single product or routine. It comes from feeling comfortable in your own skin and being proud of who you are.
Welcoming AZ to SCD
The launch brought together AZ, the SCD team, guests, and members of the media to officially celebrate the new partnership.
Against SCD’s signature pink backdrop, the event marked the beginning of a new chapter for both the brand and its newest endorser.
The partnership also gives the SCD community another reason to look forward to what comes next.
Customers can expect to see AZ across future SCD campaigns, brand activities, social content, and events as the partnership continues to develop.
For the SCD team, welcoming a new endorser is also an opportunity to introduce the brand to more people while staying connected to the customers who have supported its journey.
Celebrating Beauty With Confidence
The beauty industry continues to evolve, and today’s customers increasingly look for brands and personalities that feel authentic and relatable.
That makes confidence and individuality an important part of the SCD story.
AZ’s growing career and public journey have allowed audiences to see different sides of her personality—from entertainment and pageantry to everyday moments in front of a wider audience. Media coverage surrounding her SCD launch emphasized her appreciation for the support she has received while continuing to value authenticity and staying grounded.
Those values align with the kind of community SCD wants to build: one where beauty is celebrated without losing sight of individuality.
What’s Next for SCD and AZ
Bringing AZ into the SCD family represents another step forward as SCD continues growing its presence in the Philippine beauty and skincare market.
But the heart of the brand remains the same: creating an experience centered around everyday beauty, skincare, confidence, and care.
With this new partnership, there will be more opportunities to connect with the SCD community through campaigns, events, product stories, and social content.
We are excited to share those moments with you.
Welcome to the SCD family, AZ.
In the Media
The launch and partnership were also covered by Philippine media in August 2025.
GMA Entertainment reported on the August 12 endorsement launch and comments from AZ Martinez and SCD CEO Gracee Angeles. Read the GMA Entertainment coverage .
Pinoy Aksyon News also published a feature about AZ joining SCD as its newest celebrity endorser. Read the Pinoy Aksyon News coverage .
